Does My Business Need an Interactive Web Brochure?

A printed brochure is tangible, impressive, simple and timeless. So you may be wondering if your business needs to have an interactive web brochure in addition to your brochure printing campaign? The simple answer is, if it's feasible then absolutely "YES!" and here's why.

According to The Kelsey Group * "70% of U.S. households now use the Internet as an information source when shopping locally for products and services... Findings also suggest the Internet is poised to surpass newspapers as a local shopping information resource."

Think about the last time you were searching for information about a product or service, where did you look first? The Yellow Pages or the Internet? Today more consumers are going online to search for information rather than turning to the yellow pages.

Also, interactive web brochures are "interactive" which means your readers can interact with the brochure and with you. It's a great an easy way to gather prospect information.

This is an example of an online brochure that has a contact form and interactive elements allowing you to see the various models. Well done Heard Lexus!




To learn more, visit: Interactive Web Brochures Dallas

Modern Brochures Go Interactive

Interactive web brochures are the modern day approach to marketing that combines the traditional advantages of a printed brochure with cutting edge technology that get peoples' attention. Interactive web brochures engage potential customers by luring them into the experience of what you have to offer. Immersing the potential client into your business world creates understanding and desire. This translates into a potential customer becoming a valued customer or client.

An interactive web brochure looks just like a beautiful and informative printed brochure but it's online instead of on paper. This is huge in that anyone on the globe that has access to the internet can view the interactive brochure. The amount of money saved in printing, postage and distribution is astronomical when you consider the vast amount of people that you are able to reach with the interactive brochure approach. An interactive brochure is easily kept up-to-date and is available 24 hours a day and 7 days a week.

Interactive brochures are captivating to potential customers because the reader has control. What looks like a conventional booklet explodes into an exuberant variety of on-page text, images, video and audio. With an interactive brochure the reader can choose which information they want to view by clicking on the particular page or they can scroll from page to page. They can watch videos that give a real life perspective, example or guide. Videos often help people to grasp an idea or understanding of a product and its' benefits. Customer or client comments can be read and the reader can post comments or questions themselves. They can then email the brochure to family and friends or post to Twitter or Facebook.

Interactive involvement from your customers and potential customers gives added power to your marketing campaign. Positive testimonials and reviews are like rocket fuel to your business. People often prefer watching videos to reading verbiage and the more interactive a brochure is the more apt a person is to linger and become engrossed by the information which will leave a lasting impression and lead to sales.

An interactive brochure with rich media combinations of diagrams, text, photos, video and audio is not only highly effective but it is also cost effective. As previously mentioned there is a huge savings in printing, postage and distribution. Interactive brochures are the brochures of the new millennium and will give your company a first class marketing advantage. In addition, interactive brochures are eco-friendly since they are paperless!

To learn more about Interactive Web Brochures, visit: Interactive Web Brochure Dallas and Interactive Web Brochure Arlington

Business Brochure Printing - 3 Benefits

Brochure printing can be a helpful tool for big businesses looking to create an edge over their competition. Nowadays, companies are making every creative effort they can, including custom brochure printing, to reel in new customers and keep the existing ones happy. The best way to continue your successes as a business owner is to constantly seek and use new techniques and use them in tandem with one another to create a powerhouse of marketing materials that will easily permeate your target audience and get them to act on your offer.

1) Fits Easily Into The Budget

Large corporations have an advantage that many area businesses do not - comfortable budgets. This means you have more buying power when it comes to ordering print marketing, such as brochure printing online. Printing products work generally the same as a bulk produce and other wholesalers - the more you order, the lower your cost per unit drops. This can come in handy when you're organizing an entire year's worth of campaigns, from direct mail marketing (postcards, greeting cards, newsletters) to point of sale pieces.

2) A Professional Means of Educating Consumers

Many times large businesses conduct a fair amount of B2B, or business-to-business commerce. Custom brochure printing can be the perfect professional gesture in order to help your constituents understand a particular product or service a little better. It's the ultimate in professionalism and can help spread your branding power beyond average conventions. Use it in tandem with other marketing products to achieve a solidified, well-balanced package every time you're looking to build rapport with new and existing clientele.

3) Gives Customers A Tangible Mode of Reference

Even though there are multiple digital mediums for you to explore when it comes to disseminating timely product information and other important facts, brochure printing services can give your traditional customers something to believe in. You could advertise on television and radio all you want, but some of your customers will appreciate the ability to not only gather their information from your custom brochures, but be able to take them with them for future reference

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Variable Data Printing is Revolutionizing How Complex Documents are Produced

When it comes to marketing your business it is vital to say the right thing, at the right time and to the right people. Businesses struggle with getting their message out effectively and getting feedback from clients and prospects. Competitition is fierce and to stay on top companies are learning it's effective to use technology to send personalized messages to target audiences. This saves money by making the marketing efforts more focused and pertinent to the consumer.

Variable Data Printing is the most sophisticated form of direct marketing that allows page-per-page personalization of mass mailers, enabling businesses to customize greetings, text, graphics, and photographs to multiple sub-markets, yielding up to 15 times normal return.



Variable Data Printing is revolutionizing how complex documents are produced and printed. By enhancing the value of promotional products, productivity soars. Promotional documents such as leaflets, vouchers, mail shots and marketing brochures get positive feedback from the target audience when their elements are focused individually. Transactional Documents like invoices, policies and forms are very crucial for business functions. Making these documents clearer and more pertinent to the recipients can enhance the business substantially. Through these clear documents faster payments can be obtained by the firms, extra revenue can be earned from cohesive marketing messages, administration cost can be highly reduced and customer loyalty can be achieved. This adds to the professionalism of the company and by being professional the company’s goodwill enhances widely.

To learn more about how variable data printing can help your business grow, visit: Variable Data Printing Dallas or Cross Media Marketing Fort Worth

Small Business Promotion with Brochure Printing

Small business and particularly home based businesses have basically three means of self-promotion; face to face contact with potential customers, word of mouth and a printed piece of paper. Anything more than that and you'll be looking at costs which may be prohibitive.

Many times, when potential clients look at your brochure, they do not know you very well. This is their first impression of your company and your products or services. They are looking for information on how you can help them. Therefore, your business brochures should speak for you.

Brochure printing often make the difference between a business somewhat recognized and one that is easily recognized and recommended to others. Although most copiers will print brochures, it can be a miserable experience to determine what direction the paper must face and which side must be up as well as how to position the template on the printer.

Among your options when it comes to effective marketing tools are tri fold brochures. These are available in sizes that can easily fit in envelopes, for hassle-free mailing. They are also great as self mailers since they can fit in most pockets. Most of all, tri fold brochures can have content that can be read like standard books.

These are characteristics that make them great tools for getting your message across to your target audience. The catch is that, you have to create your prints in a way that they can really attract attention. This is where the professional come in. To learn how you can get the best business brochures for the best price, visit: Brochure Printing Arlington and Interactive Web Brochures Dallas

How to Make Your Brochure Printing Project Extra Effective

We know that brochures are an excellent means for bestowing the public with the many benefits that our goods and services offer. But how do we give our brochures flair so they stand out and make people say "Wow!"?

Below is a list of special add ons you should include with your brochure to help them to stand out and bring you more business.

1) Pocket Folder

Your brochure design can include a pocket folder. A brochure that is also a folder is useful and effective. It sends a strong message that your business is substantial and informative.

2) A Difference Page

Point out what it is that makes your company special, unique and the best choice. Toot your own horn and create desire for the recipient.

3) A Service List

List all the services you offer. People like to look at menus and your list of services is your menu. This way people will see the list of your offerings and be more likely to see from the list what it is predisely that they need from you.

4) Testimonials

A few testimonials from happy clients and customers creates ease for someone that may have never heard of you or your business. Testimonials are a stamp of approval that makes people feel more comfortable with you.

5) The Process

Use your brochure like a map. Lead them on the journey of how you're going to take them from where they are now to where they want or need to be with your products or services. Once you have them visualizing using your process to their benefit, they're yours.

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A Guide To Brochure Printing

Brochure printing can be easy if you first identify your needs and have a clear sense of your budget. Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.

Start with a layout that includes the text and images you will need to convey your message. Then choose the type of printing that best suits your brochure. Brochures are typically printed in more than one color.

There are two basic choices in printing: offset printing and laser or digital printing. Both printing processes are capable of producing large quantities of high-quality documents. Most high quality, full-color commercial printing is done on offset presses using the four-color process. Offset printing is a process whereby ink is spread on a metal plate with etched images, is transferred to an intermediary surface, and is then applied to paper by pressing the paper against the intermediary surface. Although set-up costs can be relatively high, the actual printing is generally inexpensive.

Laser or digital printing uses a laser beam to produce an image; this is also the way copy machines work. Offset printing usually produces clearer, crisper type and higher resolution images than laser or digital printing. However, smaller printing jobs can be done on a small low-volume laser or inkjet printer, or at a copy store, thereby eliminating set-up fees and some shipping costs.

Choosing paper is another very important aspect of brochure printing. Most printers will recommend a heavyweight, coated, or glossy paper to achieve a more vibrant, upscale look.

The folding of your brochure is another key consideration. Basic folding options include: the half fold or single fold, the tri fold (the left and right flaps open), and the “Z” fold (which opens up like an accordion). Almost all printers will give you a greater discount the more you print.

Brochure printing can be easy and fun and allow for a good deal of self-expression, so go ahead, what are you waiting for? Print that brochure.



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About the Author: Brochure Printing provides detailed information about cheap, color, and full color brochure printing services, and advice on finding a brochure printing company and quote. For more information go to http://www.e-brochureprinting.com and/or visit its sister site at http://www.e-lasertoner.com for related information.

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