Brochure Printing

A brochure or pamphlet is a leaflet advertisement. It is a fancy booklet that differs from an ordinary booklet in that it is constructed of heavier quality paper, uses extensive color and expensive type, and is generally put together with special care. The name originates from the French verb brocher, meaning, "To stitch" indicating a booklet bound by stitching, although today other binding methods are also used. It can be used for advertise locations, events, hotels, products, services, etc. These are frequently part of a retail advertising campaign and are sometimes distributed with the Sunday papers.

Type of Brochures

Leave-Behinds - Named for the type of brochure you leave behind after meeting a potential customer.

Point-of-sale - The type of brochure you may pick up while waiting in line at the bank.

Respond to Inquiries - Someone asks about a specific product and you drop a brochure in the mail to them to follow up.

Direct Mail - Your sales letter sells but you can also include your brochure into your direct mail package.

Sales Support Tool- Similar to leave-behinds but you uses this type as a selling aid through a sales pitch.



Brochure Styles

Two of the most common brochure styles are single sheet and booklet forms.

A common single sheet brochure is double-sided (printed on both sides) and folded into thirds mostly in “Z-fold" or in the "C-fold" method. Larger sheets are folded into four, five, or six panels.

Booklet brochures are made of multiple sheets mostly saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book.

Points Need to Know Before Brochure Printing

For professional designing brochure these are some points that should be considered.

Know Your Print Size

Be very care full with Print layout. Don’t submit bigger layout for printing on smaller papers, like an 8.5 x 11 layout on 8x10 paper.

Allow for Bleed

Brochures are printed together in sheets, and then sliced into single units. Cutting thousands of pieces can fluctuate slightly over the course of the order. Brochure should be designed with an extra 1/8th inch of coverage beyond each edge.

Resolution is Key

Using high-resolution images is a critical step for creating professional looking brochure. With Improper resolution, images will come out ‘soft’, blurry, or even pixilated. The images on computer monitor are only 72 dpi (dots-per-inch), fine for viewing on a monitor, but very inadequate for a professional-looking printed brochure. Images should be at least 300 dpi to print clearly with full sharpness.

Select the Correct Paper

Using an appropriate paper may convince a potential customer that you are more professional than your competitors.

Be Original and be Creative

Carefully consider what information are you trying to convey? Remember, the front of your brochure is that all people will see when scanning display racks, so make sure the front of your brochure is appealing.

Use Proper Color Settings for Your Brochure

Computer monitor displays colors in RGB format. The colors appear exceptionally brilliant, because they are being electronically illuminated. However, printing presses use the CMYK coloring format.

Design must be create in CMYK color AND the resulting send to the printing service must also be created using CMYK color.

About the Author: Natasha is the expert writer working for http://www.emanprinting.com and http://www.emanprinting.co.uk

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Brochure Printing For Everybody

With the number of consumers in the marketplace continuing to
increase and new businesses sprouting like mushrooms all over to
respond to everyone's needs, coming up with new advertising and
marketing plans can become a pain for business owners who are
trying to make their enterprises stand out in the crowd.

As customers come and customers go and attention spans get
shorter and shorter by the second, the problem for business
owners is finding a way to have a potential customer stop even
for just a second to look at a specific advertisement.

That is the reason the majority of marketers resort to using TV
or outrageously blown up billboards screaming for attention.
However these methods can be a strain in the pocket for the
beginning business person. If you are just starting out in your
business, the most important issue to resolve would be a good
way to make a big splash without spending too much.

Brochures are an effective method to let people know your
business is out there. They are easy to hand out and pass
around. Also, they do not cost very much to produce. For the
careful business person, a brochure that concisely describes
what the business is and what it is all about can make an
immense difference.

For what reason do you require a brochure?

A brochure printing could be the most important advertising
strategy your organization could have, especially if the
brochure is laid out in the right way and there is an efficient
method of distribution. Of course, a poster could do the same
thing, but brochures are easier to spread and they don't use
much room.

You can think of the relationship between brochure printing and
ordinary advertising as similar to the relationship of coffee
and sugar. Brochure printing could make your advertising much
sweeter and it would result in it also being much smoother. For
instance, if you are trying to get across to someone who you may
not know so well the salient facts about your business in a
short amount of time, you can let a brochure be your mouthpiece.
A brochure is very non-intimidating and non-aggressive. So, you
can just give it someone and they would be able to look at it
right away or they could tuck it away and look at it later. But,
in all probability they will look at it. And if the brochure is
done well and is very appealing, it would be something that they
would never forget.

In what way do you setup the proper brochure?

The majority of brochures are published using a tri-fold, 8.5
by 11-inch form, but you would be able to vary and play around
with their dimensions, depending on the appearance you prefer to
produce and your finances. The brochures can be either
full-color or two-color. Full-color brochures are somewhat
costly for the reason that full-color brochures need extra
printing processes to be used.

Full-color brochures aren't uniformly the most effective
option. If you have artistic abilities and understand the best
ways to work with various shades of white and gray, you would be
able to produce a brochure that surpasses even the most flashy
looking ones.

Naturally, any brochure, whether it is colored or gray-scale,
will not be so effective if you have weak copy. Keep the content
to a minimum and merely concisely describe what services your
company offers. Do not forget to include all your contact
details.

In conclusion, brochure printing should explain the what, where
and why of whatever you are publicizing. What you are trying to
say does not get communicated if the reader of your brochure is
not able to understand what your business is all about.

Brochure printing is not an obsolete advertising tactic,
regardless of what various modern marketers say. After all,
brochures are the things that repeatedly show up having been
stuck on refrigerator doors or used as bookmarks. This way they
keep in your potential customer's mind.



BROCHURE PRINTING DALLAS

About the Author: Joe Folger owns the website
http://www.brochureprintingguide.info where you can find very
useful information and resources for all your brochure printing
needs.

Source: http://www.isnare.com

Permanent Link: http://www.isnare.com/?aid=73000&ca=Marketing