Interactive web brochures are the modern day approach to marketing that combines the traditional advantages of a printed brochure with cutting edge technology that get peoples' attention. Interactive web brochures engage potential customers by luring them into the experience of what you have to offer. Immersing the potential client into your business world creates understanding and desire. This translates into a potential customer becoming a valued customer or client.
An interactive web brochure looks just like a beautiful and informative printed brochure but it's online instead of on paper. This is huge in that anyone on the globe that has access to the internet can view the interactive brochure. The amount of money saved in printing, postage and distribution is astronomical when you consider the vast amount of people that you are able to reach with the interactive brochure approach. An interactive brochure is easily kept up-to-date and is available 24 hours a day and 7 days a week.
Interactive brochures are captivating to potential customers because the reader has control. What looks like a conventional booklet explodes into an exuberant variety of on-page text, images, video and audio. With an interactive brochure the reader can choose which information they want to view by clicking on the particular page or they can scroll from page to page. They can watch videos that give a real life perspective, example or guide. Videos often help people to grasp an idea or understanding of a product and its' benefits. Customer or client comments can be read and the reader can post comments or questions themselves. They can then email the brochure to family and friends or post to Twitter or Facebook.
Interactive involvement from your customers and potential customers gives added power to your marketing campaign. Positive testimonials and reviews are like rocket fuel to your business. People often prefer watching videos to reading verbiage and the more interactive a brochure is the more apt a person is to linger and become engrossed by the information which will leave a lasting impression and lead to sales.
An interactive brochure with rich media combinations of diagrams, text, photos, video and audio is not only highly effective but it is also cost effective. As previously mentioned there is a huge savings in printing, postage and distribution. Interactive brochures are the brochures of the new millennium and will give your company a first class marketing advantage. In addition, interactive brochures are eco-friendly since they are paperless!
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